MidwichHome will represent the ELAN®, NILES® Audio, Xantech®, Sunfire®, and ATON® brands throughout the United Kingdom.
CARLSBAD, CALIFORNIA, May 3, 2011 – Moving strategically to strengthen the representation of its ELAN®, NILES®, Xantech®, Sunfire®, and ATON® brands throughout the United Kingdom, the AVC Group has announced the appointment of MidwichHome to serve as its exclusive UK distributor. The deal was unveiled today by Mark Terry, president of the AVC Group, who said that MidwichHome would work closely with Conrad Gonthier, International Sales Manager, Europe at The AVC Group.
“MidwichHome has the exact combination of experience, strategic thinking, and tactical effectiveness to best represent our brands in the United Kingdom,” Terry said today. “Their track record of success working with the world’s leading audio visual and consumer electronics brands speaks for itself. We look forward to working closely with the MidwichHome team to develop and implement innovative sales and marketing programmes that reflect the innovation incorporated into each of our iconic brands.”
Lee Hooker, sales manager for MidwichHome, said: “AVC’s industry-leading brands provide professional installers with a great choice of integrated solutions for audio, video and control applications in residential installations. We have built upon our internal team by the appointment of specialist field-based sales and technical staff to support these new brands. This partnership represents a significant further expansion for Midwich into the custom install market and we are delighted to have reached this agreement to become AVC’s exclusive UK distributor”.
The agreement with the AVC Group further strengthens Midwich’s strong position in the custom residential installation and independent retail channels. The distributor already has a strong portfolio of consumer electronics products and represents some of the world’s biggest brand names, including Samsung, Sony, LG Electronics, Toshiba, Panasonic, Sharp and Pioneer.
Established in January 2011, MidwichHome is the home technology division of Midwich, the UK’s leading trade-only distributor of AV, IT and consumer electronics.
Midwich was named Specialist Distributor of the Year at the Channel Awards 2004, 2005, 2006, 2007, 2008 and 2009, and AV Distributor of the Year at the AV Awards 2003, 2006, 2008 and 2009. Midwich won the Microscope ACE Award for AV Distributor of the Year 2008, 2009 and 2010 and Logistics Team of the Year 2010. The business is currently ranked 174 on the Times Top Track 250 of private mid-market companies. To find out more, visit www.midwich.com.
About ELAN Home Systems: Since 1990 ELAN® Home Systems has been an industry leading manufacturer of innovative, award-winning Multi-Room audio/video systems. ELAN systems were the first to integrate audio, video, phones and third-party products to create a seamless, easy-to-use “whole house” solution. ELAN systems and products are distributed through a comprehensive channel of select Dealers and Distributors throughout the United States, Canada and more than 58 countries worldwide. ELAN Home Systems is part of The AVC Group. To learn more, visit www.elanhomesystems.com.
About The AVC Group, LLC:
Headquartered in Carlsbad, California, The AVC Group, LLC (www.theavcgroup.com) is a portfolio of pre-eminent manufacturers and marketers of state-of-the-art consumer and commercial audio, video, and control system solutions. The AVC Group is comprised of the following industry leading brands: NILES® Audio (www.nilesaudio.com), ELAN® Home Systems (www.elanhomesystems.com), Xantech® (www.xantech.com), ATON® (www.atonhome.com), and Sunfire® (www.sunfire.com). The AVC Group, LLC is a subsidiary of Nortek, Inc.’s (www.nortek-inc.com) Home Technology Group.